Professional Summary

As an analytical and statistical storyteller with 20 years of marketing experience, I have a genuine passion for collecting both quantitative and qualitative data, uncovering patterns, trends, and correlations to derive meaningful conclusions for strategic decision-making. Throughout my marketing tenure, research and data analysis has played a substantial role when developing product roadmaps, business cases, forecasting and marketing initiatives for technical products around the globe. The creative and analytical dexterous mindset I retain provides the adeptness to turn statistical results into compelling stories, essential for building brand equity. The vast exposure to diverse ranges of analytical projects such as sustainable initiatives to align with the UN's 17 SDGs, coupled with data engineering skillsets, enhance my ability to perform competitive intelligence research in a quick and scalable manner.