Founder of unique software and AI-enabled company focused on providing the first national platform approach for enterprise small commercial/SMB market (e.g. McDonald’s, Walgreens) to pursue renewable energy and energy efficiency solutions – including energy management & control systems, demand charge management, energy storage, and shared solar solutions. Led strategy development, marketing, software development, on-boarding of numerous branded multi-site commercial clients, and financial raise.

Hired to dramatically expand deal funnel beyond traditional passive organic deal flow practices. Led team of five in project/pipeline generation, customer relationship management, and sales process improvement for the project financing arm of AES Corp. (Fortune 200 company that acquired Mainstreet Power). • Developed over $1.35B of pipeline in 6 months • Conducted comprehensive strategic assessment of Latin American, Caribbean, and U.S. market opportunities • Assessed, designed and implemented new strategic pipeline management processes into CRM (Salesforce.com) to improve customer relations and pipeline development results

Recruited to lead company through rebranding, implement strategic discipline to growth opportunities, and drive cost reduction to acquisition and marketing activities in B2B/B2C markets. Led team in scalable business/channel growth opportunities, lead generation, sales enablement, and creative messaging and branding. • Led strategic assessment, negotiation and execution on several strategic partnership opportunities • Evaluated, expanded, and improved performance tracking of lead generation activities and vendors leveraging Salesforce.com, and delivered a historical record-level of leads and appointments to the sale sforce • Successfully facilitated pilot implementation of "white label" rooftop residential solar program for Fortune 200 national utility. Program included marketing, call center operations, and co-branded installation

Recruited to bring strategic and refined tactical marketing expertise to organization and turn “largest solar company never heard of” to be recognized national brand. Reporting to the President & CEO, led marketing leadership, corporate development and legislative affairs activities of the Mainstream Energy group of B2B and B2C companies. Led team of 5 direct/34 total in executing corporate/product development, strategic marketing, branding, field marketing, lead generation, internet and email marketing, public relations/communications, call center activity, and event management.